Monday, March 11, 2013
Many commercial artists, graphic designers and web designers emphasize the looks, features and layout of their work when pitching themselves to potential clients. While artistry, overall appearance and ease of navigation are important, designers and clients alike should also look at the conversion rates of graphics and text.
If the end goal is for a particular logo, design, website or infographic to attract more customers and increase the amount of money a given business is making, designers who create high conversion graphics should be in high demand.
The term "high conversion" must be clearly understood. Before you can understand the importance of a high conversion graphic, you have to be familiar with conversion rates.
When the term "conversion rate" is used by internet marketers, it refers to the proportion of clicks that a particular online link, image, artwork or ad copy representing a certain business generates. In simpler terms, it is the percentage of the individuals who see the image or ad copy online and then visit the website of the business or the page that the link leads to. When the term conversion rate is used in web design, it refers to the percentage of the visitors who purchase a product or service on the site.
To a local business, conversion is everything. What Internet marketers know that many graphic designers and business owners don't know is that conversion rates are everything. Conversion rates measure the percentage of people who see something representing a business (like a logo or a link) and take action as a result. While having an easily navigable site and friendly, appealing graphics are important, they're really all in the service of increasing a business's conversion rate.
When companies search for quality graphic design, they are usually on the lookout for one that will effectively communicate the services that they offer or convey a particular message to prospective customers. It is sensible to consider these areas but it is more practical to think about the importance of conversion rates.
How Can You Know What a Conversion Rate Will Be in Advance? Unfortunately, there's no way to know for sure what the conversion rate of a particular graphic will be in advance. However, some information on conversion rates for wide categories of graphic design exists. Research has shown, unsurprisingly, that emotional images work the most effectively to get viewers to take action based on the image they've viewed.
It's also possible to do a certain amount of research on the conversion rates of particular designs. A business could try out a potential new ad or web image via email first and look at the amount of traffic it brings in. It can also ask any potential graphic designer it's considering working with to provide information about the conversion rates of logos, graphics or other web pages he or she has created in the past.
It is advisable to look at previous or potential conversion rates when hiring a designer because it will enable your business perform better in either online or offline marketing. Additionally, excellent designs and pages help to increase the company's reputation and credibility. However, for businesses that want to remain on top, it is vital to ensure that their sites, content as well as graphic design has the capacity to make real customers out of the visitors that view and read these features.
If the end goal is for a particular logo, design, website or infographic to attract more customers and increase the amount of money a given business is making, designers who create high conversion graphics should be in high demand.
The term "high conversion" must be clearly understood. Before you can understand the importance of a high conversion graphic, you have to be familiar with conversion rates.
When the term "conversion rate" is used by internet marketers, it refers to the proportion of clicks that a particular online link, image, artwork or ad copy representing a certain business generates. In simpler terms, it is the percentage of the individuals who see the image or ad copy online and then visit the website of the business or the page that the link leads to. When the term conversion rate is used in web design, it refers to the percentage of the visitors who purchase a product or service on the site.
To a local business, conversion is everything. What Internet marketers know that many graphic designers and business owners don't know is that conversion rates are everything. Conversion rates measure the percentage of people who see something representing a business (like a logo or a link) and take action as a result. While having an easily navigable site and friendly, appealing graphics are important, they're really all in the service of increasing a business's conversion rate.
When companies search for quality graphic design, they are usually on the lookout for one that will effectively communicate the services that they offer or convey a particular message to prospective customers. It is sensible to consider these areas but it is more practical to think about the importance of conversion rates.
How Can You Know What a Conversion Rate Will Be in Advance? Unfortunately, there's no way to know for sure what the conversion rate of a particular graphic will be in advance. However, some information on conversion rates for wide categories of graphic design exists. Research has shown, unsurprisingly, that emotional images work the most effectively to get viewers to take action based on the image they've viewed.
It's also possible to do a certain amount of research on the conversion rates of particular designs. A business could try out a potential new ad or web image via email first and look at the amount of traffic it brings in. It can also ask any potential graphic designer it's considering working with to provide information about the conversion rates of logos, graphics or other web pages he or she has created in the past.
It is advisable to look at previous or potential conversion rates when hiring a designer because it will enable your business perform better in either online or offline marketing. Additionally, excellent designs and pages help to increase the company's reputation and credibility. However, for businesses that want to remain on top, it is vital to ensure that their sites, content as well as graphic design has the capacity to make real customers out of the visitors that view and read these features.
